2 – An introduction from Iain

OK, my turn.

This is a bit random. What I’m about to post is the introduction to a book started in 2011. Tentatively titled ‘Lying For A Living’, it was my account of how and indeed why I started working in radio. I wrote an intro and a couple of chapters and that was it. I managed to speak to some people I worked with in the past – Trevor from Horizon 103.3 and also my first real producer, Byron at XFM. It was great to connect with them but I just didn’t have the dedication or the confidence to sit down and write a whole book.

So, as incomplete and unrevised pieces go, I’d be keen to get your thoughts. Hopefully it will go some way to explain my attitude to radio. So, here goes…



I never wanted to be on the radio.

When I was young, I hardly ever listened to it. Sure, I dipped in every now and then, finding a little gem hidden away in the airwaves (including a wonderfully over the top Christian radio station near Niagara Falls that I kept writing to hoping to get a ‘shout out’ despite being fiercly agnostic) But it was never meant to be my career.

I always wanted to be on the telly. TV was where magic happened and where my destiny lay. And for a while, it worked out. I went from signing on and being hideously in debt to presenting a fairly high profile and incredibly well paid television show at the age of 25. Sorted. I was in.

But the magic box didn’t really work out as I planned. I did quite a few shows that didn’t get broadcast, a whole series of my own chat show that never saw the light of day, and about 629 pilots of things I was promised would be ‘the next big thing’.  They weren’t. Each time I allowed my hopes to rise thinking that this was it, this was the show that would make me as big as Jonathan Ross or even Bobby Davro. But these pilots never took off.

I felt like Orson Welles. Not fat, bearded and wearing a cloak, but I was reminded of what one critic said about his life. I’m paraphrasing here, so I shan’t bother with quotation marks, but it was something about how Orson had lived his career in reverse. He’d started with his biggest and best thing, his masterpiece, and everything after that got smaller and less significant.

Now don’t get me wrong, I’m not comparing the 11 O’Clock Show to Citizen Kane. We never had a sled(ge) in that programme. But it’s probably the best and most exciting thing I’ve ever been involved in. And look at the careers it launched – Ricky Gervais, Sacha Baron Cohen, Hal Cruttenden – all towering giants in the world of British comedy. But after that, my career sort of started to slow down. The projects got smaller, the audiences dwindled and I soon stopped getting offered TV work.

There are reasons for this. I may have been tricky to work with back then. I was 25 and hosting what I perceived to be my own show. Maybe I didn’t handle it too well. It’s hard to keep your feet on the ground when you suffer from low self-esteem and suddenly people are telling you how great you are. I remember being out one night, shortly after the 11 O’ Clock Show had started, and a really hot girl came up to me and said ‘are you the guy from the telly?’

‘Yeah’ I replied.

‘Cool. Is Ali G with you? I really fancy him,’ she said, looking expectantly over my shoulder.

‘No, sorry,’ I mumbled apologetically, although I hadn’t done anything wrong. ‘We don’t hang out’.

‘Oh well, you’ll do. Buy me a drink?’ she suggested as coolly as if she were working in McDonalds and was offering me a large coke to go with my meal.

I was going out with someone at the time, and anyway, this girls forwardness was kind of a turn off so I spluttered something like ‘I’m OK thanks.’

“You TV types are all the same,’ she shouted, getting unexpectedly angry. ‘Selfish wankers.’

Sadly I did not take Ali G out with me everywhere I went.
Sadly I did not take Ali G out with me everywhere I went.

I also made some terrible decisions that wouldn’t have helped my TV career. The worst one was turning down the chance to host Have I Got News For You. Just sit with that thought a second. Have I Got News For You asked me to host it. I SAID NO.


My excuse was I was presenting a breakfast show on Channel 4 and would be too tired. The reality was I was terrified of doing it and worried I’d get found out for being a fraud.

For almost a year after Rise, the ill-fated Big Breakfast replacement that I hosted, I couldn’t get a job. Had I been blackballed for straying from a pre scripted interview with Daniel Beddingfield where I asked him if he was a ‘gaylord’? Was it because I’d had an argument live on air with the someone from Liberty X because I’d said her boyfriend, Jason Scott Lee, was a cheat for going on a high profile talent show when the public had already voted by not buying the records from his woefully poor pop group 3SL? Did it have something to do with me allowing Snoop Dogg to say ‘bag of wank’ 16 times at 7.35 in the morning?

Possibly. Or maybe I’d over estimated my talents and I was, as my favourite magazine Time Out once described me, a ‘talentless cunt’.

Whatever the reason, 2004 was a desperate year and desperate measures were taken. By September, I was very seriously skint. I’d sold my car, had taken a lodger and was looking at exactly what declaring oneself bankrupt actually meant. Things got so bad that when I was asked if I’d like to be a contestant on Celebrity Big Brother, I jumped at the chance to have a meeting with the producers.

Now, don’t get me wrong. I quite enjoy watching has beens and also rans humiliate themselves on TV in a desperate attempt to resuscitate their long dead careers. But I did NOT want to go and stay in that house. I’d rather have eaten my own fingers. But when you’re broke and there is talk of £25,000 simply for putting your hand up and admitting your career is over, it had to be considered.

I was depressed. I was beaten. I was fucked. But the day after that meeting where I was sure my fate as a failure had been sealed, 9 months since I’d last worked, something amazing happened.

I was offered a job.

LBC saved my arse.
LBC saved my arse.

On the radio.

But I’m getting ahead of myself a bit. I’ll get to that job offer that stopped me entering the Big Brother house later. That one job totally turned my career around and has so far given me 9 years of virtually unbroken work. But it wasn’t my first radio gig. My first job on the wireless came almost a year to the day before I got my big break on television.

I should point out that his book isn’t about the history of radio. It isn’t about the movers and shakers in this fine industry. In fact, any dates and facts are probably totally inaccurate. Do NOT use this as a reference book. It’s simply the story of my accidental career on the airwaves. What started out begrudgingly has turned into a real love and indeed passion for a medium that for a while many perceived as being dead. It isn’t dead, although at the very moment I type this, it is going through another weird period of blandness.

Anyway, I’ll stop waffling and start the story. I’m afraid that to do that though, I have to take you to Milton Keynes. Sorry.

19 thoughts on “2 – An introduction from Iain

  1. Kevin from the Basildon... says:

    Thank you Iain, for all the years of laughter you’ve given to me.
    Back in 2005 I was having a rough time and ill in bed flicking through the stations and i came across an old guy called Barry telling how he was out in the park drinking with the kids and he came back home with only a little bit of spittle on his back today! Was he for real? No idea, but i was hooked…
    Then there was the other characters, Dude, The sexist Aussie bloke & the great Sifu & Philip…
    It helped me get through the rough patch and i’ve not stopped listening since, even if its just the podcasts.

    The shows change with every station, the people alter the dynamics but the core format is still there.
    It’s great, don’t change it.

  2. Mike bailey says:

    PLEASE write the book. I know it would be BRILLIANT. Just to let you know, without being a creep, I’ve been listening to you since early LBC, I follow your shows everywhere you go, and it is something that is part of my every day. When your sick or have a few days off, I suffer! Pathetic I know. But really, you are the best presenter ever, the funniest man I know, brilliantly quick witted and you deserve to be more famous than all the others you mention in your introduction. I think you must be the most undiscovered talent the UK has – not that you haven’t been discovered, it’s just that I guess you never had the right direction (on TV). I almost like the fact that you are our little secret, but on the other hand you deserve to make it very big. I’ve been to your shows in Camden (traveling from Spain to get there!) and I just want you to know that you are my hero, not in a gay way, but that you make me laugh everyday, and that is a gift from you that I cherish! Go Iain, make a fortune! You deserve it!

    • Iain says:

      Wow. You travelled from Spain to Set The Agenda? Blimey. I’m honoured! Thanks very much. It’s appreciated.
      I’m not worried about the fame thing now. I was. Not now. ALTHOUGH…it does sometimes frustrate me that what we’re doing now isn’t heard by a wider audience. That might sound a little arrogant but I would love more people to get the show.

  3. Henry in the Beckenham says:

    Your show on LBC introduced me to speech-based radio, and i’ve never looked back since. The podcasts still have a regualar space on the ipod (sometimes incredibly confsusing as I forget they’re not recent – another testiment to the show in my eyes).Just wish i didn’t keep bottling out of phoning in! Thank you for all the years of laughter and entertainment, long may they continue. All the best.

    • Iain says:

      It’s something like o.oo1% of the listeners cal in, so you’re not alone. And the show now, although it does have callers and they are always welcome, isn’t really a phone in show. Still, I do like the randomness they bring to the party.

  4. Hilary says:

    Iain, you really ARE a star and have been for many years now. Don’t ever hide your light under a bushel, (whatever that is!), just please keep on twinkling and continue to brighten all our little lives – even Vinny’s….

  5. Mark Allan says:

    Iain, my suggestion is to stick with what works. You were good on TV, but brilliant on Radio. You’ve got a face that looks appealing to punch so probably radio is best anyway. As for the book, it’ll need a bit of work, but it’s worth doing not as a literary masterpiece, but a cathartic process for the pain of TV failure. Now, wasn’t that nice to have some honesty rather than me blowing smoke up your ass?

    • Iain says:

      Always a fan of honesty, that’s what I strive for…although is my face really asking for a smack? Does it really ‘look(s) appealing to punch’? Blimey!

  6. Jean Bicknell says:

    I still think of the times when you had your own show on lbc Iain, you were hilarious! You have a humour that is unique – absolutely batty, there is no one like you. Your book looks really interesting I hope you go ahead with it. Thank you for being you and for all the laughter you’ve given me in the past especially one evening when you thought it would be a good idea to play cards with a listener on the radio. An elderly woman was eventually put on air to complain and of course you couldn’t understand what she was making so much fuss about. Ahh, those were the days. Good luck Iain and just keep being you.

  7. Tracy says:

    Hi Iain, what you have written so far is interesting and brutally honest. I hope you keep putting pen to paper ( or rather fingers to key pad). As a listener its great to have some insight as to how you got into radio. I stumbled upon your show on Absolute one night and from then on I was hooked. Refreshingly different and side splitting funny entertainment is what you bring to the wireless ( not leaving out the likes of Barry et al 🙂 ) . Anyway, I’ll leave it there, don’t want to end up sounding like a creepy weirdo listener 🙁
    Keep writing and broadcasting 🙂

  8. The Buets says:

    Iain, we listen to you without fail every Saturday AM between 9-12 #RogerRanjit
    and we think you are brilliant.
    It’s as if you let us (the audience) take the show where we want it to go. There are no airs and graces, just 100% honesty and entertainment.
    anyway, i will call in again soon to contribute.
    i spoke to you around 6 months ago RE my gambling addiction and your show that day helped me out… A LOT
    So belated Thank you.
    Please write a no holds barred book and fuck all the haters. We love you dude

  9. Connor says:

    Your podcasts and shows never fail to make me laugh, and this is just another medium you can use to project your talents. If you wrote a book I’d definitely read it; if Kath wrote a book I’d definitely read it; so I think you can guess what would happen if both of you wrote a book about radio. I’ll be sticking close to the blog, and am loving what you’ve put up so far. You’ve got me through some rough times this year when I discovered you one of the mornings when I couldn’t walk, so thank you and happy New Year! (I missed a bit of this morning’s show, just as you were discussing how long you should leave such a greeting before you stop saying it, so soz)

  10. Sam says:

    Hey Iain, been a fan since the LBC days and your shows have definitely helped me through some rough patches in my life. I thanked you once during a Set The Agenda gig for the way in which you’ve impacted my life but thought I should say it once again. Cheers man. A very insightful read but can’t help and think how good a book would be. Ever maybe thought about generating a Kickstarter to get the book going or are there other reasons for this not being in the works? All the best mate.

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